As a marketing & communications consultant:

Put client interests first, doing whatever it takes to serve them to the highest possible standards at all times
Consider for each potential new engagement the possibility of it creating a conflict of interest, or the perception of such a conflict, and, if such a conflict is identified, take all reasonable steps to protect the interests and confidentiality of each client
Act independently and objectively, and exercise professional care to establish the facts of a situation and bring to bear an informed and experienced judgment
Allow any action or recommendation made, if necessary, to be reviewed by my professional peers to confirm that we have acted in a proper way
Continue to develop our marketing consulting competences and keep up-to-date with best practice

In the interests of customers, suppliers and business partners:

Strive for excellence at all times
Exemplify the highest standards of professional behavior and performance
Remain accountable for our actions
Disclose any personal interest which may affect our managerial decisions
Act only within our level of competence and advise otherwise when asked to act beyond it
Continue to develop our marketing and communications competences and keep up to date with best practice
Safeguard confidential information and not seek personal advantage from it
Act reasonably and justifiably in identifying and resolving conflicts of values, including those of an ethical nature

Uphold its lawful policies and practices and seek to enhance them in the interests of good management practice
Seek to reconcile personal and corporate values
Identify, support and communicate relevant policies, practices and information
Seek to identify and promote enhancements to organization structure, procedures and controls
Act in a manner which supports the organization's overall objectives and contributes to the achievement of targets set
Be accountable for achieving the objectives, projects and tasks that I undertake to deliver
Safeguard the reputation and assets of the organization
Exhaust all available internal remedies for dealing with matters we perceive to be improper before resorting to public disclosure

Ensure that we properly understand their interests and respond to them in a balanced manner
Establish, maintain and develop business relationships based on mutual confidence and trust
Refrain from entering into any agreement or undertake any activity which is unlawful or anti-competitive
Ensure that agreements entered into or activities undertaken are consistent with the interests of the organization and demonstrate good management practice
Neither offer nor accept gifts, hospitality or services which could create, or imply, an improper obligation
Safeguard all confidential information which comes into our possession

Ensure that we are aware of, and comply with, all relevant legislation and regulations
Act to avert or mitigate any harmful outcomes, whether short or long term, of present and proposed managerial actions
Be honest, open and truthful in all external communications
Respect the natural environment and seek to conserve resources wherever possible
Respect the customs, practices and reasonable ambitions of others, where these may differ from our own