Code of Professional Conduct and Practice

As a marketing & communications consultant:

  • Put client interests first, doing whatever it takes to serve them to the highest possible standards at all times
  • Consider for each potential new engagement the possibility of it creating a conflict of interest, or the perception of such a conflict, and, if such a conflict is identified, take all reasonable steps to protect the interests and confidentiality of each client
  • Act independently and objectively, and exercise professional care to establish the facts of a situation and bring to bear an informed and experienced judgment
  • Allow any action or recommendation made, if necessary, to be reviewed by my professional peers to confirm that we have acted in a proper way
  • Continue to develop our marketing consulting competences and keep up-to-date with best practice

In the interests of customers, suppliers and business partners:

  • Strive for excellence at all times
  • Exemplify the highest standards of professional behavior and performance
  • Remain accountable for our actions
  • Disclose any personal interest which may affect our managerial decisions
  • Act only within our level of competence and advise otherwise when asked to act beyond it
  • Continue to develop our marketing and communications competences and keep up to date with best practice
  • Safeguard confidential information and not seek personal advantage from it
  • Act reasonably and justifiably in identifying and resolving conflicts of values, including those of an ethical nature

For the client who employs us and/or with which we work in partnership:

  • Uphold its lawful policies and practices and seek to enhance them in the interests of good management practice
  • Seek to reconcile personal and corporate values
  • Identify, support and communicate relevant policies, practices and information
  • Seek to identify and promote enhancements to organization structure, procedures and controls
  • Act in a manner which supports the organization's overall objectives and contributes to the achievement of targets set
  • Be accountable for achieving the objectives, projects and tasks that I undertake to deliver
  • Safeguard the reputation and assets of the organization
  • Exhaust all available internal remedies for dealing with matters we perceive to be improper before resorting to public disclosure

In the interests of customers, suppliers and business partners:

  • Ensure that we properly understand their interests and respond to them in a balanced manner
  • Establish, maintain and develop business relationships based on mutual confidence and trust
  • Refrain from entering into any agreement or undertake any activity which is unlawful or anti-competitive
  • Ensure that agreements entered into or activities undertaken are consistent with the interests of the organization and demonstrate good management practice
  • Neither offer nor accept gifts, hospitality or services which could create, or imply, an improper obligation
  • Safeguard all confidential information which comes into our possession

For the wider community:

  • Ensure that we are aware of, and comply with, all relevant legislation and regulations
  • Act to avert or mitigate any harmful outcomes, whether short or long term, of present and proposed managerial actions
  • Be honest, open and truthful in all external communications
  • Respect the natural environment and seek to conserve resources wherever possible
  • Respect the customs, practices and reasonable ambitions of others, where these may differ from our own

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